Google Page Rank Factors- Utimate Truth of SEO

Analyzing and Implemeting the Google Page Rank Factors are the Utimate secrests of success in SEO.

There are Total 118 factors which decides a website's Google Page rank againts a perticular Key Word. Out of these 118 factors, only 21 are "Major" Factors and rest are called "Minor". There are few factors which is also defined as "inactive" factors.

I will discuss all these factors Major and Minor factors spet by step in details in my following posts.

All the Factors are divided into 4 categories.

1.Positive On-Page factors -- 38 factors
2.Negetive On-Page factors-- 24 factors.
3.Positive Off-Page factors-- 43 factors.
4.Negetive Off-Page factors-- 13 factors.

Importance of Google Analytics

Google Analytics is a comprehensive reporting tool that allows site owners to get valuable data about website visitors and internet traffic. This data is very important in terms of strategy and policy making.

It provides information regarding

1. Number of Visitors.

2. Location of Visitors.

3. Time of Visit.

4. Traffic Source & Source Redirection.

5. Time Spent on Visit.

6. Bounce Rate Report.

7. Content Overview Report.

Brand Valuation Standardization

Brand Valuation Standardization

Every kind of brand valuation process has a balance sheet. The balance sheet prompted a similar recognition of internally generated Brands as valuable financial assets within a company. In 1988, Rank Hovis McDougall (rhm), a leading UK food conglomerate, played heavily on the power of its brands to successfully defend a hostile takeover bid by Goodman Fielder Wattie (gfw). rhm’s defence strategy involved carrying out an exercise that demonstrated the value of rhm’s brand portfolio. This was the first independent brand valuation establishing that it was possible to value brands not only when they had been acquired, but also when they had been created by the company itself. After successfully fending off the gfw bid, rhm included in its 1988 financial accounts the value of both the internally generated and acquired brands under “intangible assets” on the balance sheet.

In 1989, the London Stock Exchange endorsed the concept of brand valuation as used by rhm by allowing the inclusion of intangible assets in the class tests for shareholder approvals during takeovers. This proved to be the impetus for a wave of major branded-goods companies to recognise the value of brands as intangible assets on their balance sheets. In the UK, these included Cadbury Schweppes, Grand Metropolitan (when it acquired Pillsbury for $5 billion), Guinness, Ladbrokes (when it acquired Hilton) and United Biscuits (including the Smith’s brand.

Source: Madden, T.J., Fehle, F. and Fournier, S.M., Brands Matter: An Empirical Investigation of Brand-building Activities and the Creation of Shareholder Value.

Elements and Characteristics of Viral Marketing

GP – Geometric Progression is the term which defines the ultimate characteristic of viral Marketing.

1. It scales easily from small to small with time.

2. It gives away product or services.

3. Takes Advantage of other’s resources.


4. It utilizes existing communication network.


5. Exploits common motivations and behaviours of potential consumers.

Advantages of Directory Submission

Directory Submission is a very cost effective and often free process in SEO. It severs the following purposes really well.

1. Increase in backlinks.                           

2. Guaranteed search engine indexing.

3. Frequent Bot visit by search engines.

4. Increase in direct traffic.

5. It helps to measure keyword relevancy.

Benefits of Video Marketing

Most Important Advantages of Video Marketing:
1. Any Product or Service can be sold through Video Marketing without spending much money in PPC program or costly Banner Advertisement.

2. Video Marketing is the easiest way to earn in Affiliate Programs by selling other's product or service.

3. Internet Traffic can be driven to a Website or Blog by Video Marketing without waiting much long for search engines to pick up your content.

4. Increase Search Engine Raking without writing and submitting much Articles.

Social Media Marketing Stategies

Salient Features of Social Media Marketing

• The most effective way of getting users attention OR To reach online people.


• People tend to take part in online conversations and are happy to communicate with brands.

• The information found on the Social Web can be genuinely interesting and quite informative when applied to a business.

Important Steps of Social Media Marketing Plan:
 
1. Starting with the Goals


2. Research to Design the Strategy

3. Take a Call on “Actual path”

4. Important regular Practices

5. Result Measurements

6. Risks

7. KPI (Key Performance Indicators)