Mission & Vision in Branding Process

Express a Great Vision or Mission Statement

Mission is Purpose and Vision is Goals

Important Checklist:

Set out Your Goals and Purpose Clearly.
Identify your Primary Reason for being in that perticular Business.
Establish your Standards, Values and Integrity properly.
Keep your Company, Management and Employees focused on your Primary Purpose.

Branding: Step 1- Have a Great Idea!

Having a Good Idea is critical to building a great brand.

The General Checklist to evaluate an Idea:

Does the idea do something dramatically new or cater to a New Market?

Does the ides fill a Gap or Need in the Market?

Does the idea Improve the way of doing Something?

7 Vital Steps of Branding in brief

1.Have a Great Idea.

2.Have a Vision.

3.Positioning of Brand.

4.Designing the Brand Identity.

5.Protecting the Brand.

6.Establishment of Brand.

7.Optimizing the Brand.

What makes a Brand Powerful

Direct Relationship of Brand with Financial Value

What makes a Great Brand?

Great Design - Unique Positioning - the Brand Impression  
➡ A Superior Product or Service
➡ Consistency on delivering on a Promise
➡ A Great Customer Experience
➡ Internal Commitment to keeping the Brand Great
➡ Staying Relevant to Market and Consumer Expectations

What is there in a Brand?

Let's Consider an example-- CocaCola

• Stock Market Value: $135billion

• Net Assets $10.5 billion

• $125 billion value –intangible confidence of shareholders
• Value of Brand estimated at $70 billion
• 50% of value is in the brands.


So what does a Brand do?

• Add up to 70% to the value of your Company.


• Have a lasting impression on the public imagination.

• Ensure Loyalty from customers and shareholders alike.

• Rally Employees to your Culture and attract new Recruits

• Allows you to diversify into other categories and businesses.

What is Branding and What is a Brand?

What is a brand?

“A brand is a distinguishing nameor symbol intended to identify goods or services of a seller and to differentiate those goods orservices from competitors.”

Purpose of Brand


Inspire
Inject your organization with heart and soul.
Motivate.
Spur action.
Connect.
Unify departments and divisions for “global” presence. Link products and services to a “promise.”
Simplify.
Clarify and crystallize your mission.
Inform.
Convey values, attributes, and advantages.

Fundamentally a brand is created to


Establish and increase customer & loyalty with products and services.

Reasons for Branding                                        

Alignment with Trends.

Increased Perception of Quality.

Increased Consistency.

Image.

Practice.

Increased Sales.

Increased Net Return.

Meet Customer Expectations.