Site Map and SEO

Creating a sitemap is important and it plays a great role in Content Optimization.                 



1. Better Indexing: Sitemap helps site to be indexed by search engines better and easily.


2. Page Rank and Link Popularity: Sitemap can be used at a quality source of links with descriptive text.


3. Easy Browsing: It helps visitors to browse through the website quickly and easily.

All about Anchor Text

What is Anchor Text?                                      

Anchor text is defined as the text hyperlinked with another url. In brief, it is the text which is displayed in a webpage and redirects to another webpage after being clicked.

For example,


Learn Web Branding. Here, “Learn Web Branding” is the anchor text and www.thebrandmaker.blogspot.com is the url hyperlinked with it. Users will be redirected to that url after clicking on the anchor text.


Why Anchor text is important:



1. Increase in page rank: Search engines, especially Google, consider anchor text to a great extent for page rank of a website. Search engine’s crawling software captures the anchor text and displays the website in their listing when that particular anchor text is being searched as a keyword.


i.e, http://www.thebarndmaker.blogspot.com/ is likely to come when user searches “learn web branding” in search engine.


2. Increase in Target Audience Traffic: Anchor text gives a clear idea about the content of the website (hyperlinked url) to the users. So websites gains more visitors who are looking for it.


i.e http://www.thebrandmaker.blogspot.com/ is likely to get more visitors who are willing to “Learn Web Branding”.


Anchor Text can be used for both external and internal link.

Google Trends and SEO

Google Trends and SEO

Google trends are the keywords which are being searched in Google search engine at a particular time by most number of people. Those keywords in Google trend are arranged in descending order according to their popularity. The list of these keywords is dynamic and changes in every hour. Google publish these trends for every country separately.

Google trends and internet traffic

As Google trends are most popular search at a particular time, it can be used to generate good amount of internet traffic in your website. Submission of articles on Google trends is an effective way to improve Page Rank. Webmasters often include Google trends keywords in the website to fletch traffic.

Social Bookmarking and SEO

Social Bookmarking is an important part in Content Optimization and also plays a vital role in page Rank improvement.

What is Social Bookmarking?

In brief, Social Bookmarking is a method to store, organize and search your favourite website address (website urls) in a public and popular website so that you can access it from any computer whenever required.

Relation between SEO and Social Bookmarking:

When you do Social Bookmarking (i.e store your favourite web urls in that public website), your bookmarks are available for other visitors also and more importantly, they can also view and follow. Whenever a site is bookmarked by many people, the page rank of that particular site is bound to get improved. Apart from that, Social Bookmarking can help to increase the number of back links.

Following sites are recommended as good and popular Social Bookmarking sites:


1.Digg                                                                            

2. Del.icio.us                                                                              


3. StumbleUpon


4. Reddit


5. Squidoo


6. Furl


7. BlinkList


8. Blogmarks.net


9. Ma.gnolia


10. Simpy


11. Spurl


12. BlinkBits


13. Shadows


14. Raw Sugar


15. Yahoo MyWeb

Links and Back link building for Website Optimization

Link building is an important part in content optimization. Quality links play a vital role in Page Rank improvement. Links are of 3 types, i.e one way links, reciprocal links and 3 way link.



It is always better post links in the sites which are relevant to content of your site.

Different ways of Link Building:                                       


1. Posting links into forums.


2. Posting relevant articles with the link.


3. Posting blogs with the links.


4. Posting links in Social Media sites.


5. Posting links in directories.


6. Reciprocal Link building – 2 way mutual link.


7. Content exchange and Affiliate programs


8. Bookmarking and RSS feed publishing.

Steps to Maximize ROI in Website

These are the most important steps to strategize the investment plan for a website:                                     


Defining Target Audience: Have a Clear idea about Target Audience and their common characteristic or interest.


Website Goals: Define definite time-bound, measurable and investment-bound Target.


Execution Plan: Plot a definite plan involving every major and minor segment of execution. It is always better to get it reviewed by experts after making the plan.


Promotion: Promote and Market the website among the target audience. Engage, Involve and Interact with target audience through communities and groups with the specified common interest.


Review & Measure: Review the progress and measure the success in regular time interval and fix future strategies accordingly.

Placing of keyword for Good Page Rank

Most Important Places for putting keyword:    


• Page title.


• In headings.


• As links.


• In bold text.


• In the first 25 words on the page.


• In the file name (i.e. the URL).


• META tags.


• Body Text.


•

, Tag.


• Alt text / Alt Tag.


• Title Attributes.


• Anchor Text.


• Table Summary.

Major Page Rank Factors

Major Page Rank Factors:

Following factors are Major factors in Google page rank.

1. Keyword  in Content.                                                   
2. Keyword density in Content.
3. Keyword in url.
4. Keyword in domain name.
5. Keyword in Title tag.
6. Keyword in Meta tag.
7. Keyword in Alternate text.
8. Keyword in Anchor text.
9. Keyword in Graphic and image caption.
10. Number of incoming internal links.
11. Authenticity of incoming internal links.
12. Number of outgoing external links.
13. Stability of outgoing external links.
14. Size of content (bigger sites are more preferred).
15. Freshness of the content.
16. Age of the site ( old sites are more preferred).
17. Good Sitemap.
18. Directory listening.
19. Links in DMOZ directory.
20. Number of Bookmarking by visitors.
21. Hosting server reliability.

Google Page Rank Factors- Utimate Truth of SEO

Analyzing and Implemeting the Google Page Rank Factors are the Utimate secrests of success in SEO.

There are Total 118 factors which decides a website's Google Page rank againts a perticular Key Word. Out of these 118 factors, only 21 are "Major" Factors and rest are called "Minor". There are few factors which is also defined as "inactive" factors.

I will discuss all these factors Major and Minor factors spet by step in details in my following posts.

All the Factors are divided into 4 categories.

1.Positive On-Page factors -- 38 factors
2.Negetive On-Page factors-- 24 factors.
3.Positive Off-Page factors-- 43 factors.
4.Negetive Off-Page factors-- 13 factors.

Importance of Google Analytics

Google Analytics is a comprehensive reporting tool that allows site owners to get valuable data about website visitors and internet traffic. This data is very important in terms of strategy and policy making.

It provides information regarding

1. Number of Visitors.

2. Location of Visitors.

3. Time of Visit.

4. Traffic Source & Source Redirection.

5. Time Spent on Visit.

6. Bounce Rate Report.

7. Content Overview Report.

Brand Valuation Standardization

Brand Valuation Standardization

Every kind of brand valuation process has a balance sheet. The balance sheet prompted a similar recognition of internally generated Brands as valuable financial assets within a company. In 1988, Rank Hovis McDougall (rhm), a leading UK food conglomerate, played heavily on the power of its brands to successfully defend a hostile takeover bid by Goodman Fielder Wattie (gfw). rhm’s defence strategy involved carrying out an exercise that demonstrated the value of rhm’s brand portfolio. This was the first independent brand valuation establishing that it was possible to value brands not only when they had been acquired, but also when they had been created by the company itself. After successfully fending off the gfw bid, rhm included in its 1988 financial accounts the value of both the internally generated and acquired brands under “intangible assets” on the balance sheet.

In 1989, the London Stock Exchange endorsed the concept of brand valuation as used by rhm by allowing the inclusion of intangible assets in the class tests for shareholder approvals during takeovers. This proved to be the impetus for a wave of major branded-goods companies to recognise the value of brands as intangible assets on their balance sheets. In the UK, these included Cadbury Schweppes, Grand Metropolitan (when it acquired Pillsbury for $5 billion), Guinness, Ladbrokes (when it acquired Hilton) and United Biscuits (including the Smith’s brand.

Source: Madden, T.J., Fehle, F. and Fournier, S.M., Brands Matter: An Empirical Investigation of Brand-building Activities and the Creation of Shareholder Value.