Advantages of Email Marketing

Email Marketing

Main Advantages of Email marketing:                              
1.It is Cost-effective
2. It is Instant Communication Process
3. It is Measurable
4. It is most simple among all Web Branding techniques

Important Strategies of Email Marketing
* Inviting existing customers for Up-Selling.

* Campaign Management – promoting business during Christmas, Holiday, etc.
* Promoting latest products and services through email marketing.
* Building business credentials and create a strong marketing message to your targeted customers.
* Enageging customers and driving traffic to web sites.
* Online surveys and polls and Online campaign management.

Important steps of Implementaion of Email Marketing:
* Email Marketing Template Design

* Content development
* Image hosting
* Online signup box implementation
* Email list management and segmentation
* Campaign analysis and reporting

Mission & Vision in Branding Process

Express a Great Vision or Mission Statement

Mission is Purpose and Vision is Goals

Important Checklist:

Set out Your Goals and Purpose Clearly.
Identify your Primary Reason for being in that perticular Business.
Establish your Standards, Values and Integrity properly.
Keep your Company, Management and Employees focused on your Primary Purpose.

Branding: Step 1- Have a Great Idea!

Having a Good Idea is critical to building a great brand.

The General Checklist to evaluate an Idea:

Does the idea do something dramatically new or cater to a New Market?

Does the ides fill a Gap or Need in the Market?

Does the idea Improve the way of doing Something?

Useful Internet usage Statistics

Internet Usage Statistics from Morgan Stanley survey report.

7 Vital Steps of Branding in brief

1.Have a Great Idea.

2.Have a Vision.

3.Positioning of Brand.

4.Designing the Brand Identity.

5.Protecting the Brand.

6.Establishment of Brand.

7.Optimizing the Brand.

Steps for Web Branding

Social Media Marketing.

Web Branding Segments

Free and Paid Classified Advertisement.


Email Marketing.


SMS marketing.


Mass Messageing.


Free online couseling.


Directory Submission.


Free link excahnge.


Link posting.


Postings Answers.


Data Collection.


Blogging Posting.


Article posting.


Online community engagement..


Video posting.


Traffic analysis.

What makes a Brand Powerful

Direct Relationship of Brand with Financial Value

The Shift Model to Understand Web Branding

Explanation of Shift Model:

1. Earlier concept was to catch the attention of target audience while the latest trend is to engage potetial customers or consumers into fruitful conversation or interaction. This more effective way to conversion.

2. Earlier concept was to reach as many as people possible (Spray & Prey) through branding while the new concept is to reach only targeted audience. Saves valuable cost and money.

3.Earlier concept was to throw somthing towards crowd and no instant feedback or queries while the latest concept is the 2 way conversation to recieve feedback and queries instantly. This is really important for future policy making.

Why Web Branding?

What makes a Great Brand?

Great Design - Unique Positioning - the Brand Impression  
➡ A Superior Product or Service
➡ Consistency on delivering on a Promise
➡ A Great Customer Experience
➡ Internal Commitment to keeping the Brand Great
➡ Staying Relevant to Market and Consumer Expectations