What is there in a Brand?

Let's Consider an example-- CocaCola

• Stock Market Value: $135billion

• Net Assets $10.5 billion

• $125 billion value –intangible confidence of shareholders
• Value of Brand estimated at $70 billion
• 50% of value is in the brands.


So what does a Brand do?

• Add up to 70% to the value of your Company.


• Have a lasting impression on the public imagination.

• Ensure Loyalty from customers and shareholders alike.

• Rally Employees to your Culture and attract new Recruits

• Allows you to diversify into other categories and businesses.