About Brand maker

The Brand Maker is an individual non-comercial online venture by kingshuk Ghosh,

a young professional with 5+ years experience in Online Branding, Web Content Optimization, Web Content management, Web Content Writing, Online Business Processing, Online marketing and Serach Engine Oprtimization ans posses versatile experience in various domain with aptitude in brand promotion, Busniss Development and Business Administrtation,

to keep you informed about all the updates of Web 2.0

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Saturday, August 7, 2010

The Shift Model to Understand Web Branding

Explanation of Shift Model:

1. Earlier concept was to catch the attention of target audience while the latest trend is to engage potetial customers or consumers into fruitful conversation or interaction. This more effective way to conversion.

2. Earlier concept was to reach as many as people possible (Spray & Prey) through branding while the new concept is to reach only targeted audience. Saves valuable cost and money.

3.Earlier concept was to throw somthing towards crowd and no instant feedback or queries while the latest concept is the 2 way conversation to recieve feedback and queries instantly. This is really important for future policy making.

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